Brand underwear to join For personal investment, the threshold of mid-range underwear shop is relatively modest. First, the initial investment is not large, 3-6 million to join; Second, because of this grade of brand awareness in the market is limited, businesses generally give franchisees more flexible operating rights, such as supporting the implementation of shops A variety of promotions, is conducive to the brand to win more consumers in a short time; Third, high-end brands are often opened in the department store counters, as well as its own franchise stores, shops generally open to individuals is difficult to compete with them Under the mid-range underwear store investment risk is relatively low, suitable for ordinary investors to get started. Fourth, second-tier franchise service more humane, terminal stores at any time can enjoy the head office guidance. What needs at any time and the head office can apply.
At the same time, the person in charge also said that Mictudo pursued the long-term development of the enterprise and positioned the price as mid-range to provide opportunities for more entrepreneurs without any relaxation of product requirements and more customers Ability to accept this fashion consumer goods.
This reporter has learned that the market such second-tier positioning such as quite a lot of brands, such as the ancient and modern underwear in Shanghai, Guangdong's Mani Fen, Olignon, according to Manli, Taiwan's brand Ou Difen, a small woman, etc., numerous, mentioned above Mi Ti duo also one of the best. With so many brands, many of our start-ups seem to find it hard to figure out who to work with a layman.
Today's underwear market due to the rapid development has brought intense competition, leading to mixed in the industry. It is understood that some brands take advantage of the network information supervision is difficult, copying the successful case of network marketing, such as Microtech launched in the joint venture cooperation model and the release of the third day of information, some companies have announced on the Web site and its similarities and differences Preferential policies, and even the contents of the site are copied copy, change the name and data. It is only because of the strength that there are some differences between the standard of credit or distribution and the cooperation policy of the Mici duo association. Faced with many follow-up, investors how to polish their eyes, filter out a real fit for themselves, with the strength of the brand? Although Mi Ti Duo set up a short time , the company is a collection of industrial management, brand marketing, investment and marketing in one of the strong company, with a total investment of nearly 400 million yuan, 60,000 square meters of modern industrial park, after 23 years Has become a large industrial chain company integrating weaving, dyeing, printing and underwear production. The products are exported to many countries and regions in Europe, America, Southeast Asia and other countries and regions, and have a sound R & D and marketing platform system, strong brand Promotion and integration of media resources, based on a profound understanding of industrial development and brand building, industrial and brand closure has formed a synergistic ecosystem.
"The first is to look at the qualifications of enterprises, including registration time, registered capital, trademark registration admissibility, if a company registered only a few months, the registered capital is also pitiful, no matter how favorable their policies, commitment and return of commitment How enticing, investors should be well balanced because they themselves precarious, how spare to support the franchisee, to give the franchisee hope?
Second, try to visit, including the size of the company, direct sales stores, factories, the version of the warehouse or even the warehouse, no matter how good the picture was taken, it may be false, can not be taken seriously, only seeing the truth can really understand the brand Strength.View the size of the company from the office environment, the number of personnel, personal qualities and more to understand, see direct sales stores depends on business conditions and service quality, see the factory depends on the production management and whether there is a separate version of the room, look at the brand Warehouse depends on inventory, the only way we can understand the overall strength of enterprises, only guaranteed later.
"Third, to understand the soft power of enterprises to identify whether the development of independent products.Some of the enterprise product photos were beautifully photographed, but in fact to the market to buy products to find some beautiful models temporary shooting, itself does not have the strength to develop. Way is to look at the sample room, store, factory and warehouse styles are consistent, but also can ask the business development department colleagues to showcase the original design and design manuscripts, you can determine the product is self-development or procurement The street goods. "
These are just to teach you how to choose a strong business, study the finished hardware, you can not ignore the conditions of the software, the brand provides training and service support how? Is the key to profitability after the operation of the key elements. Training is a lot of brands in recent years are used in a management, communication, inheritance and other effective ways. However, we must make clear that the intensity of its headquarters training how? The past few years the market shows that many companies are in the franchisee repeated requests, only reluctantly looking for teachers to cope with the effect of this training can be imagined.
Mi Ti operation head said that the professional and effective training of customers is a time-consuming and costly projects that need the support of the overall strength of enterprises. Therefore, the brand training programs arranged each year also have to do a detailed understanding and mastery, because in the current clothing terminal, in addition to shopping guide sales skills need training, store display skills, manager skills, promotional design skills, brand operation skills are Need to regulate and enhance!
In order to use the factual test, we interviewed a Mi Ti du brand franchisee, the owner warm and cheerful, the answer to these questions is the first to say that the difficulties encountered in the operation, the company considered for the franchisee, and indeed Feasible solution. She also opens up the company's customer backstage for franchisees, with detailed texts for download on how to evaluate the store, how to choose a store, how to understand the sales ability of sales people, how to retain sales personnel, and more. Confident from the owner full of words and hearty expression can be seen that such a solid backing of the headquarters of the investment is indeed a good choice.
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