Kissing cats - Brand introduction Kissing cat KISS CAT Kissing cat KISS CAT is inspired by the unique qualities of women. Two cute little kittens nestled in love were born in 1989, by the famous Japanese and Hong Kong cartoon designers to support the design. Describe the core concept expressed by the brand: kiss accompanied, spring, summer, autumn and winter. 1993 Kiss Cat image into the Chinese market, nearly 300 existing brand counters. 2001 Kiss Cat fully integrated brand image, and actively explore the domestic market, is committed to helping women consumers create "beautiful --- special" era image. Brand concept: to provide professional and considerate intellectual care for women. Price Positioning: Medium slightly higher, to maintain the level of public spending, at the same time determine the level of certain brands. Image orientation: the same occupation style and charming graceful; comfortable nostalgia and beauty retouching; characteristics of the times and the perfect blend of traditional culture; urban atmosphere and fashion through the expression of fashion; to adapt to the mass consumption of women's fashion shoes. Customer orientation: between 24 ~ 38 years old women. Affected by a certain amount of Western culture and at the same time attaching to the traditional oriental culture, the working women in the middle of society have good education, more independent economy and mature ideas. The pursuit of a more realistic but not conservative way of consumption, value and price equal. Mostly for everyday wear. Product Style: Life --- simple and generous practical; social --- style prominent into the popular elements; traditional class --- Sven conservative basic models, emphasizing practical comfort; fashion category --- into the more fashion elements of the trend Feel heavy; Style --- Features, outstanding design (concept shoes).
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