Chinese leather shoes prices are related to Americans eating beef

Eleventh Golden Week is getting stronger and stronger. Various shopping malls are selling new autumn shoes one after another. Compared to spring shoes that have risen over this year, the price of autumn shoes continues to rise. The increase in autumn women's shoes led by Belle, Scarlett, and True Beauty Poetry was particularly noticeable. Sales staff said that the price of this year has risen by about 30% compared to last year.

The United States to reduce beef consumption five years ago, a pair of Belle autumn women's shoes price tag, but two or three hundred dollars, after a lapse of six years, similar styles of new autumn shoes have priced more than a thousand dollars. What many people can't think of is that the price increase for leather shoes this year has a lot to do with the continued reduction in American beef consumption.

With the development of economic globalization, any small detail will trigger the butterfly effect. Americans who have been plagued by the financial crisis to change their spending habits have recently reduced the amount of beef consumed. Affected by this, we have to pay more for leather shoes this fall.

This year's autumn women's shoes collective price increases, so many small white-collar workers can not eat too much. Yuan Weiwei worked in a cartography company and visited the mall a few days ago. She was surprised that the women's shoes that were priced at more than a thousand yuan. Why is the price so much higher than last year? ”

What Yuan Weiwei didn't expect was that the raw sheepskin and leather used in leathermaking had indeed risen in price, and the increase was not small. Since 2010, the international raw material supply price has been on the rise. The current price has reached a new high in 10 years, and the reasons for the increase in leather prices are actually related to the fact that Americans eat less beef.

A recent August employment data showed that the U.S. created zero new jobs that month and the unemployment rate remained at a high of 9.1%, which was less than 5% ten years ago.

Affected by this, Americans, who have been lavishly spending, have also begun to frugal. Most families are forced to cut food budgets. Americans who squander clothing and food even reduce the consumption of beef.

The amount of beef consumed by Americans ranks first in the world for 30 consecutive years. In the US meat market, beef accounts for 30%, followed by chicken, fish, and pork. Due to the large consumption of beef cattle, the amount of leather exports from the United States has been among the highest in the world. However, a US research company released data showing that the recent US meat food consumer goods not only reduced the amount of beef purchased, but also replaced high-end steaks with lower-priced beef patties. The United States Bureau of Labor Statistics announced that the retail price of beef in the United States climbed by 17% this year. The average price in June was 2.774 US dollars per pound, which is the highest level since 1984, compared with the selection of boneless upper middle steaks in June. The average price was $5.891 per pound, which fell to a nine-month low.

In order to curb the further decline in the price of steak, the United States reduced the supply of raw cattle. According to data released by the U.S. Department of Agriculture, as of July 1, the U.S. has 100 million cattle, which is the lowest level in the same period since 1973, including cows and beef cattle raised on cattle farms and pastures.

Not only has the domestic high-end women's shoes in leather increased their use of American cowhide as their raw material, but since the beginning of last year, this wave of price increases in raw hides has brought considerable pressure to the domestic tanning industry.

According to a person in charge of Cai Xing, one of the largest leather suppliers in China, the leather price has risen to the highest level in the past decade. “Last year, leather prices have been rising. By the end of the year, a middle-quality cowhide was sold for 82 US dollars, or an increase of 24%. This year it continues to rise, and it doubles between now and the beginning of the year.”

The person in charge of the Fan Xing Production Department of Aokang Shoes Group said that not only the materials used in the uppers, but also the polyurethane materials used in the soles of the shoes have risen from 21,000 yuan per ton to the current 25,000 yuan, with an increase of nearly 20%. Almost doubled. In a short period of just over a year, tanneries have been continuously affected by the rising costs of raw materials, labor, and manpower. Among them, raw material prices account for more than 20%.

The price of new shoes includes "moisture"

An owner of a Fujian shoe factory, who did not want to be named, said that in the context of inflation, small shoe manufacturers are often unprofitable because of high costs, while large brand companies can take advantage of price increases to achieve more. High profits. "A pair of shoes, if the supply price is 100 yuan, then the retail terminal's price must be at least four to five times."

Branded shoe traders also feel that “there are hardships”. Now that new shoes are on the market, they must tie in with the mall's discount promotions. For this reason, the retail price of new shoes is often contaminated with a lot of “moisture”.

Although the cost has been rising, the gross profit rate of big-name women's shoe manufacturers remains high. According to the annual report released by Belle International, the gross profit rate of the Group's footwear products increased by 29.7% in 2010 to 68%, and the overall gross profit rate of Belle Group also increased from 53.3% in 2009 to 55.7% in 2010. The annual report of the footwear industry on Saturday also showed that the company's gross margin level remained at around 50%.