[China Glass Network] Many companies nowadays have started online marketing when they enter the Internet economy. They will not wait for users to go to the door just like they just entered the Internet. Then, network marketing will inevitably improve. The question of who is to operate, the current domestic network marketing has become the backbone of enterprise development, if you do not understand network marketing, the network economy can not be activated, network profitability can not be achieved.
Most of the current network marketing personnel in China are transformed from the traditional industry. They adhere to the traditional marketing methods and are based on traditional marketing. They cannot talk about innovative marketing concepts. There are also some marketers who come out of the school. Most of these people have a clear disciplinary understanding of modern e-commerce, but lack of practical experience. These two groups of people constitute the network of China's online marketing. So how does the online marketing industry determine marketing talent?
In the domestic marketing industry, due to the transformation and development of traditional marketing talents, there is also an uneven development of new talents. It is not easy to judge the division of talents. Generally, a multi-faceted approach is adopted when dividing talents. That is, the network marketing talents are divided according to the marketing basic level, the marketing management level and the composite marketing talent layer. Specific to the business of the enterprise, due to the different knowledge of network marketing, the different levels of network marketing operations, the above division method appears, the use of marketing tools in marketing, the actual promotion on the network is the basic level In network marketing, responsible for formulating relevant marketing plans and monitoring marketing processes, this part of the development of new markets belongs to the management level, that is, responsible for the supervision of the operation process of the basic layer; then there is the level of compound talents, which are generally As a network marketing engineer's business, they will take a full view of the enterprise network marketing process, can control the effectiveness and performance of the entire enterprise network marketing, and can analyze the effect of corporate network marketing, and can provide innovative intentions for the development of enterprises, powerful Improving the company's development planning and development ideas is the soul of corporate network marketing.
The above three levels of talent constitute the actual team of enterprise network marketing. Only by relying on these three levels of network marketing, network marketing will be able to operate in an orderly and effective environment.
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