Down clothing semi-finished products "confuse"

In June, Wuhan, Hubei Province was besieged by a torrential rain, causing headaches for delegates coming to the China Garment Association down products committee. In Jingzhou, which is a few hundred kilometers away from the city, the boss of a group of down apparel companies has been dumbfounded by a novelty “down garment semi-finished product” that has only gradually warmed up since last year. Because it seems to them that they are bad behaviors, they have been promoted by many mass media as a way to save money and fashion.

The so-called down apparel semi-finished products, in fact, is made by the factory in accordance with different models, fabrics made of a variety of down jackets. The expert's description is that “semi-finished products are like “dumpling skins” that are only ready for filling.” When some customers purchase semi-finished products, after down-filling, closing, and armband, a down garment product can be quickly presented to consumers. In fact, this kind of advocacy “grabbing both ends and putting middle” era can subcontract all aspects, and it is not a bad thing for some virtual businesses or light-asset running apparel companies. There are specialized processing companies that perform partial processes for a certain category of products, which can be regarded as an improvement in the division of labor in social production.

With last year's cotton prices, down, fur and other prices increased significantly, new down jacket prices so that the rise, so down jacket renovation has become a new choice for many amateurs to save money and catch up. In these refurbished shops, there are a variety of samples of down jackets, some of which are some of the new fashion down big. Here, consumers can not only choose the style, fabric selection, but also enjoy customized VIP treatment. Consumers simply bring their own down jackets, select a new one, spend two or three hundred dollars, and wait for three or five days, and a feather fashion “new product” is on hand.

But is the fact really as beautiful as it looks? In the eyes of many CEOs of large down apparel companies, this type of processing method is a “disaster” that will bring huge hidden dangers to the development of this industry. “Most orders for down garment semi-finished products are precisely from these small processing shops. For consumers, the potential hazards are down-loss in the process of flocking used clothes and secondary contamination of bacteria in the filling process. Also, in semi-finished products, Whether or not it is filled with down clothing for consumers' original clothing, whether or not it can meet relevant raw material checks according to the quality standards of the national down and down products depends on the honesty of the shopkeepers. As for the one-on-one tailoring, it is only a marketing nephew of some stores. "A down apparel expert pointed out.

In addition, the expert also believes that for some small down apparel companies, the emergence of semi-finished products is no different from a sweet "poison pill", do not have to invest their own funds to research and development of new products, just pay the cost to enjoy the latest market The semi-finished products of the style, for the growth of a brand, are tantamount to the growth of the seedlings and will form a kind of hollow spread.

Semi-finished products are indeed a good thing in the life of “lazy people”. They use pure soup treasures to cook soup and go to supermarkets to buy semi-finished products. However, in order to be a brand and do word of mouth in the industry, we must let the current semi-finished products “confuse”. Become the "culprit" of the brand of the future.