Brand Profile Brand Overview
"LA B & W" originated in the United Kingdom and was registered in China by the Shenzhen Black and White Industrial Co., Ltd., an affiliate of the " B & W" (Far East ) investment agency, and registered its Chinese name " Black and White." May 2001 in Shenzhen Diamond Plaza set up the first store, so far, " LA B & W" has set up more than 200 shopping centers in the country counters and stores, " LA B & W" clothing apparel for independent, confident, open and stylish Urban people to create, the pursuit of fashion, personality, elegance, taste is " LA B & W" the eternal goal.
Under the brand: " LA B & W", "black and white", " NOWSEASON", " this season" "Ben.G"
"LA B & W black and white" attention to detail, emphasizing design concepts, pay attention to product mix, focusing on knitting, woolen products and woven products harmonious match, the pursuit of wearing comfort!
"LA B & W black and white" women's show you not only products but also a new era of lifestyle!
Brand Positioning
LAB & W (B & W) brand positioning in the international high-end fashion products to 25-40-year-old successful women in the city as the target customer base, in pursuit of fashion, high quality brand for the point, the overall brand design style and diverse, Full display of women's youth, fashion product line, but also reflects the success of women's sexy, noble and advanced clothing.
LAB & W is an independent, optimistic and independent woman who emphasizes the value-added and display of self-quality and pursues exquisite aesthetic. As a fashion brand loved by these intellectual women, LAB & W provides them with self-esteem and elegance.
LAB & W (B & W) costumes to maintain the tradition of the British based on the classic style of the simple absorption of Italy and the Eastern mysterious culture strictly together, the women always maintain the perfect image of simple elegant, black and white colors, style more Is practicing, pure, practical, confident, busy and creative. If you look closely you will find that the two original and timeless colors of black and white are more succinct for LAB & W (B & W) apparel. Each design has a strong uniqueness, but with the unity of style, which is LAB & W (B & W) unique style. The appropriateness and precision of the tailoring process is another highlight of LAB & W (B & W). Based on its face-to-face characteristics, the gracefulness and precision of the cutting process are used to skillfully design the youthful women's curve and mature women's richness. LAB & W ) Unique cutting version of the calculation module; with the scientific technology for the design to provide the perfect technical support.
Brand Advantages
According to the target market, the crowd positioning, the introduction of nearly 2,000 each year to the Chinese market design, each fashion only in the city to sell a limited number of each shop, shop for only the number of plans for sale, the end of the production is no longer, Ningquewulan to ensure that the goods Uniqueness and hedging.
Consumers buy products not only a fashion, but also a feeling of the United States and respect. LAB & W (B & W) clothing highlight the unique temperament and charm of women, its design is simple and not unusual, suitable for fashion and taste of women wearing, according to the design and tailoring advantages, the age group of its appropriate consumer group can be increased up and down 5 years .
LAB & W (B & W) overall fashion chain covers knitwear, shirts, coats, coats, capes, skirts, trousers, and accessories with sophisticated fashion accessories such as shawls, scarves, scarves, bags, shoes, , Embellished fashion, the mainstream products complement each other Cheng Hui, mutual sales.
Every season, LAB & W (B & W) launches Fashion Touch magazine, aiming for the current fashion and fashion information , to guide the fashion trend of the season. This is a marketing publication targeted at marketing promotion, Market trend of the vane.
l Diversified product line, suitable for a wide range of products, the perfect coverage of the fashion needs of the target population;
l From the fashion capital of the design concept, proud of fashion frontier;
l Forward-looking fashion design concept, blending the use of high-quality surface materials, exquisite tailoring process to ensure that each product's sophisticated;
l Strong backup support, rich experience in store management, professional marketing team regularly tour training guide;
l Provide sophisticated computer sales management system (ERP), timely information on product information and sales analysis, feedback;
l Hold regular orders for goods, commissioned by the commissioner to carry out a reasonable quarterly orders;
l Professional standards for each shop each entry, brand promotion, sales skills, fabric knowledge, product management training, and assessment, and give reasonable employment advice;
l Strong advertising and promotion activities, according to the region, the customer base to promote, with the expansion of the market;
l Fashion marketing professional promotional materials, new products each season are with the theme of publicity, window display, magazine promotion, highlighting the brand.
1. For the first time opening the first batch of goods, such as the company Peihuo, can enjoy 100% replacement rate.
2. In line with the company's standard image shop decoration support, benign cooperation after a year back to shop decoration costs.
3. Quarterly orders will be based on different markets and performance to develop a scientific and rational rebate incentive policy.
4. National unity image, free design new store decoration image.
5. Company free bag, VIP card. Operating Brochures. Brochures. Display with brochures. POP design
6. Provide a variety of related items and information for free.
7. Authorize your exclusive sales rights in the designated area.
8. Professional market analysis and market research to ensure your final profit.
9. Professional store management guidance, store before the opening of the company unified company manager, sales staff for brand culture, service, etiquette, display, sales, consumer psychology and other aspects of training.
10. Logistics computer business systems, it will speed up your logistics and distribution speed.
11. Information Analysis and Feedback System.
Vibrant and passionate professional management team to solve all your worries.
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