Club Monaco's new advertising blockbusters were inspired by the relaxed silhouette of the 40s and photographs by Jeanloup Sief. It was performed by the British model Olympia Campbell and New York filmmaker Sam Hayes, and was handed by Lachlan Bailey.
“The large-scale advertisement was filmed at the studio of performers in Greenwich Village, New York. We took inspiration from the movies of the 1940s and inspired ideas from the muse under the lens of that era to outline the contemporary muse's style. ."
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