In the case of a good economic situation, the two consumer psychology of gift and collection made the antique market sales prosperous and hot. However, when the economy is going down, there are fewer gifts and gifts in the market. If you don’t know the antiques, you can’t buy them. The entrepreneurs who dare to buy also withdraw from the market after the economic downturn. The rest are only experts, players and Eyesight businesses support the market. These customers are not affected by the economic downturn, as long as there are good and less refined antiques still collect. Merchants who manage crafts and counterfeit antiques will face the current situation and will gradually fade out of the market in the competition. Previously, those who only wanted to rent a store and use the rent to support the market were no longer the way to maintain market sustainability. How to stand firm in the antique market during the economic downturn has become a puzzle for many antique merchants.
Business owners who do not understand the characteristics of the antique industry do not generally know which merchants are operating real antiques, which are selling fake antiques, which are operating old goods, or antique handicrafts; which merchant is real Have eyesight to talk about integrity, which businessmen have poor eyesight, and fake to fill the truth. They believe that the operation of antiques and the use of daily necessities, there is almost no leadership knowledge and concepts in the antique professional market. They do not know that a market is operating. Once such a true and false, false and true situation and atmosphere are formed, it will have a very negative impact on the credibility and development of market operations. This kind of operation method of renting only the storefront and supporting the market with rent is not only a layman's behavior, but also it is impossible to maintain the market operation persistence. Under the current economic downturn and increasingly fierce competition, it is very likely to face the danger of being eliminated.
There are dozens of antique cities in Beijing. The economic downturn in the past two years has made some markets face operational difficulties, and some markets can barely support them. Although Beijing Antique City has been affected by this situation, the market has been eliminated after more than 20 years of squandering. Some good-looking, professional knowledge and experienced antique dealers are slowly being precipitated. Most of the people who have retained it are experts who run antiques, and these businesses are still able to maintain and survive. Because professional antique dealers have long cultivated their own customers, as long as there are so few fine and original antiques, they can find sales, and will not easily close down.
This group of professional antique merchants that have been cultivated for a long time in Beijing Antique City is the key to ensuring the normal operation of the company. This shows that an antique market must have some experienced experts to operate, otherwise the market will be difficult to maintain for a long time. This is the basic condition and competitive advantage of the antique industry.
Other antiques markets have clearly begun to shuffle. At this time, the antiques companies who do not understand the professional knowledge, the market and the cultural accumulation are shallow, and the return on investment in the market and the decline in income have created a sense of crisis in the operation. Since the owner of the antiques market is a layman, it is difficult to find a way to reverse this dilemma. To solve and avoid being eliminated by the market, the key is to solve two problems: First, we must immediately absorb the resources of professional talents in the industry, adjust the market structure and transformation in a professional form, and open up new ways of operation. Second, inheriting the integrity of the antique industry for hundreds of years, integrity is the lifeblood of the antique industry. Therefore, we must establish an honesty mechanism as soon as possible. Let this part of the market share that does not dare to get involved or dare to buy be transformed into a normal market that does not understand and dare to collect.
The management and collection of antiques also includes many other issues, which are very complicated. The old predecessors had a saying: The ancient game is not something that everyone can do. This sentence summarizes the depth and difficulty of antiques management and collection.
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